Autosuggestion and the ‘Master Key’ by Charles Haanel


The subject of autosuggestion, something that we all do, the only difference being whether we are conscious of this process or not. It is something that I think can benefit anyone no matter what their path in life is. It does not have to be anything magical or mysterious as the way we speak to ourselves in both our brightest and our darkest moments creates the self-fulfilling prophecy for the next step.

One important thing is that we must wish the best for others as a catalyst four own transformation:

Whatever you desire for yourself, affirm it for others, and it will help you both. We reap what we sow. If we send out thoughts of love and health, they return to us like bread cast upon the waters; but if we send out thoughts of fear, worry, jealousy, anger, hate, etc., we will reap the results in our own lives.

Charles Haanel

Autosuggestion: A Definition

The New Thought movement, which emerged in the United States during the 19th century, views auto-suggestion as a powerful cognitive process. According to New Thought principles, each individual and even the movement itself is “new every moment.” This perspective emphasizes the continuous renewal of thought patterns and beliefs, allowing practitioners to consciously shape their reality through positive affirmations and mental focus = Autosuggestion.

This idea always inspired me, the idea that in a single moment you could turn the direction and momentum of your life around.

Charles Haanel the creator of the very well known ‘Master Key’ states the following:

“You will readily see that what we think determines the quality of mind, and that the quality of mind in turn determines our ability and mental capacity, and you can readily understand that the improvement in our ability will naturally be followed by increase in attainment and a greater control of circumstances. 31. It will thus be seen that Natural laws work in a perfectly natural and harmonious manner; everything seems to just happen. If you want any evidence of this fact simply compare results of your efforts in your own life, when your actions were prompted by high ideals and when you had selfish or ulterior motives in mind. You will need no further”

Charles F. Haanel

So, through repetitive thinking we can implant new seeds, new directions. But with lack of thought discipline, we can also reinforce our current state and possible worse states.

Principles of Autosuggestion

The principle of autosuggestion is based on the idea that our subconscious mind is highly receptive to repetitive thoughts and messages, whether we are conscious of this repetitive thinking or not, especially those that align with our existing beliefs and experiences – this can be good and bad depending on the thoughts. By consistently repeating positive affirmations and/or visualizing our desired outcomes as clear as can be, we can gradually reprogram our subconscious to accept these suggestions as truth, thereby influencing our attitudes, emotions, and actions and our very idea of what is and what is not possible for us in our lives.

The lives of all of us have been moulded largely by induction through suggestion.

William Walker Atkinson

Positive vs Negative Autosuggestion

This is incredibly important. Have you ever spoken to someone who was negative, about literally everything? Every solution was met with a reason why it would not work. It is almost like there is another voice inside telling them that they cannot ever succeed. This could be parents, partner, family telling an individual this when they are young and quickly becomes the persons self-talk. They doubt themselves and what they can do, they see an empty glass and a dark sky. Most importantly they are unaware they are doing it.

So positive autosuggestion that we are fully aware of is vital. To undo all the unconscious negativity, we have planted. Thoughts of ‘I CAN do it’ versus ‘ I CAN’T do it’. Thought of ‘I do not deserve to be loved’ versus ‘I AM loved’. This kind of thing said consistently over the long term changes our mind at a deep level.

Applications of Autosuggestion

We are limited here only by our imagination. For normal worldly activities we may want to be more confident or more social? Maybe we want to be more successful? We can use autosuggestion to set our mind up for success. They key thing to remember though it that depending on your beliefs, this activity may or may not bring about opportunities to achieve what you want but it still requires real world action to be taken. If you do not work towards your goal in the physical world to the best of your abilities, then autosuggestion will I believe only have minimal effect. But if you do everything plus autosuggestion then amazing things can happen.

So, if I wish to be more social, I need to actually leave the house, I need to say yes when invited somewhere, I need to listen more than I speak, I need to be interested in other people. You need to meet your goals halfway. If we are willing to do this then the whole psychology can be changed, and we can begin to expect with confidence positive and uplifting things in our life rather than expecting the worse.

Techniques for Effective Autosuggestion

Now come the details. Of course, to begin with we want to try and not let the negativity be present all day and just do a small amount of positive thinking and still expect to see progress and make changes.

You cannot entertain weak, harmful, negative thoughts ten hours a day and expect to bring about beautiful, strong and harmonious conditions by ten minutes of strong, positive, creative thought.

Charles Haanel

We also need to be extremely careful in our wording.

It must be worded to suggest NOW. No use of words that suggest the future like ‘I will…’ this will never come. It must be ‘I am…’.

Also if try and get specific money or things like this, I find it is not as effective. Better to state ‘ I am wealthy’ or ‘I have all my needs met’.

You also need to be careful of negatives, for whatever reason the subconscious does not seem to see negatives and instead see an instruction. So if you say you ‘I am a non-smoker’ , it will be heard as ‘I am a smoker’. Better to say ‘I am free of all addictions’

My absolute favorite affirmation out of all the new thought books I read was from the Master Key by Charles Haanel in Part 9 of the old 1919 edition. If you take nothing else from this post, then please just take this affirmation:

I am whole, perfect, strong, powerful, loving, harmonious and happy,

Charles Haanel

I would set a timer or a set of beads and do this affirmation with full attention. As full attention as possible prior to the first coffee of the day. I would also do it through the day in a much more casual way or as a way to get through my previous office jobs. It kept me sane.

We also need to cultivate stillness/silence, this is where we find our power. In addition, we need to cultivate our ability to create images in our minds eye, visualization. With the power, the imagery and the autosuggestion we are walking towards our goals.

Pitfalls, Success Stories and Common Sense

I think it best to take this material as subjective experiments. Do not tell anyone just do it and see if life improves, but you really need to do it consistently for weeks and months and take action. DO NOT SHARE what you are doing.

The reason I think looking at success stories with this kind of thing is not useful is because there are so many variables. A successful person may eat an apple every day and start to believe it is paramount to their success. So, we get this kind of success bias, ‘Do what I did and get the same results’ but that is not how life works. So do the work and create your own success story.

Common sense is an important thing to have in life, do not throw it out because of some magic or mystical training. Apply common sense and take practical steps towards your goal while working with these other unseen skills and crazy, miraculous things can and do happen. Sit on your cushion all day reading spiritual texts and pretty much nothing is going to happen. (Apologies if this sounds a bit pushy – just trying to save some youngsters from wasting their time)


I hope this little post helps you realize how amazing autosuggestion is when used as part of practical common-sense plan. Whether the goal be spiritual, social, financial, whatever it is if it does not harm others and you do the work it can come. But be ready for the way it comes as it might not be the way you expected it.

Be specific with your wording, be clear with your imagery, be certain of the feelings of having that thing in your life in the here and now.

Lastly, I would like to suggest you get yourself a copy of Charles Haanels Master Key. It is 24 weeks of work. If you can do that then it puts you at a great advantage to pursue, dare I say deeper material. After 24 weeks you are ready to take on a Magical Path if that is your wish (where autosuggestion is constantly used) OR perhaps the Master Key is all you need. Either way I invite you to experiment and use this tool to create a beautiful life for you and your loved ones.

This book is out of copyright and free to download (But of course laws vary so be sure it is okay where you live)

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